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Commodore unveils two Gravel entertainment systems 

September 19th, 2006


Commodore is back. My first computer was a C64 and I’m still nostalgic about it. Now the brand is back with devices that have more memory and processing power than a room full of their original machines.

Adobe Announces Premiere Elements 3.0 
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Premiere Elements 3.0 software for Windows, a landmark upgrade to the No. 1 selling consumer video editing software. The simplified interface and drag-and-drop simplicity of Adobe Premiere Elements e…

LG AX5000 
The LG AX5000 is an affordable camera phone from Alltel Wireless. The LG AX5000 is a basic camera phone from Alltel Wireless. It measures a compact 3.50 by 1.85 by 0.91 inches and weighs 3.35 ounces.

Digital Rapids Broadens Format Support with Encoding and Live Streaming for Flash Video with On2 VP6 
DMN Newswire–2006-9-8– Digital Rapids a leading developer of scalable solutions for content ingest, encoding, transcoding, protection and delivery is adding On2 VP6-based video for Macromedia Flash from Adobe to the extensive range of formats available for its Digital Rapids Stream family of media encoding solutions.

Software facilitates advertising in Flash environments. 
Designed to help manage media process, DART Motif for Flash-in-Flash provides advertising solution for publishers of Flash content. It enables publishers to accelerate process from idea to revenue with creative Motif Effects, integrated DART for Publisher ad serving, and audience interaction metrics reporting. Publishers can insert pre- or post-roll advertising into video content streams and

Napster Bolsters Advertising Sales Team 
Napster today announced that Evan Cowitt and Mike Owen have joined Napster’s in-house ad sales team selling integrated marketing programs on the Company’s recently launched web-based free music listening service. As vice president of Advertising Sales, Western United States, Cowitt reports directly to Napster president Brad Duea and is based in the Company’s Los Angeles headquarters. Owen, also

Napster Bolsters Advertising Sales Team 
LOS ANGELES, Sept. 4 /PRNewswire-FirstCall/ — Napster ( Nachrichten ) today announced that Evan Cowitt and Mike Owen have joined Napster’s in-house ad sales team selling integrated marketing programs on the Company’s recently launched web-based free music listening service.

Adobe Announces Captivate 2 
Adobe Systems Incorporated has announced Adobe Captivate 2 software, which enables the creation of interactive simulations, software demonstrations, and scenario-based training modules.

How to promote your website using audio and video

September 19th, 2006

When we hear the words visual communication we immediately think of
television and radio. The effect of television and radio as
advertising mediums is tremendous. Listeners and viewers of radio spot
advertisements and television commercials are unconsciously coerced
into buying products advertised. And if an advertisement has catchy
jingles all the better. People can identify the products by the
jingles and they tend to buy the products. In most sports telecasts
people wait for just the commercials.

By and large television and radio spot advertisements are more
effective than print ads. On websites audio and video ads. Would be
more effective than text ads. Because in this fast paced world people
don’t have time to read text. So if you have a website you need to
have audio and video ads in it. Nowadays most Internet users have
broadband Internet connection. And research has found that 60% of the
people who browse and buy products online have broadband access.
Access to broadband makes audio and video use very easy.

You might be wondering what type of content you should put in a video
for website promotion? Video content can be an add -on to your sales
letter or eBooks.  Many website promoters replace their sales letter
and eBooks with videos. The videos are more pleasing to view and keep
the attention of the Internet visitor. If you have doubts how to do it
you can check out some websites that have audio and video ads. This
will give you an idea how to go about making a video for your website.

Videos in websites also help to make it easier for people to
understand things that are very difficult to explain in print. As an
example, you can make a video that explains help topics. We know from
experience that it is easier to “watch” a demonstration on a help
topic than just read about it. Imagine all the different kinds of
videos you can create for your website promotion! You can create
videos for just about all your products and the effect will be more
than print ads.

Creating a video for your website may seem like an impossible task.
Rest assured that making a video is fairly easy. You need a
professional video camera and software. There are also several outlets
for video and website promotion like Google Video etc. you can check
them out.

Once you have all your equipment then you can go ahead and start
making your video. Remember that to make it effective you have to be
creative and use your imagination. Your video should make an impact on
the viewer that he feels that he just has to purchase the product you
advertise.

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